Cosign
The Mission
Helping people secure housing by connecting them with trusted guarantors. Cosign’s platform serves renters in need of a guarantor and individuals willing to cosign. While the service filled a real gap, its existing materials lacked cohesion, readability, and a strong emotional connection to its mission.
Francois Labs, where I served as a Product Design Intern, was brought in to refresh the brand’s visual language—including a redesigned landing page, a revenue-share flyer, a geographic one-pager, and an investor pitch deck.
The Challenge
Information overload: Dense text that overwhelmed readers.
Lack of brand cohesion: Disconnected visual assets made it harder to convey trust.
Need for clear action: Materials needed to guide users straight to the application process.
The goal was to turn complex financial concepts into approachable, trustworthy, and actionable visuals—without losing critical details.
My Approach
Results & Measurable Impact
↑ 25% site traffic after launch.
↑ 20% user conversions through clearer calls-to-action and simplified layouts.
Established a scalable brand language for future marketing and investor materials.
Most importantly, the final designs made Cosign’s mission feel human—transforming complex processes into clear, empathetic, and trustworthy experiences for users.
Key Takeaway
This project demonstrated that good design is both emotionally and functionally appealing. By blending empathy-driven storytelling with measurable usability improvements, we delivered a design system that not only looked polished but also helped people take the first step toward securing a home.
What I’d Do Differently Next Time
If given the opportunity to revisit this project, I would:
Incorporate user testing earlier in the design process to validate layout and content hierarchy before final iterations.
Explore interactive prototypes for the landing page to test different conversion-focused elements in real time.
Develop a lightweight style guide for Cosign so future assets can be created internally without risking brand drift.
Track long-term user metrics post-launch to better measure sustained impact on application completions.
Reflecting on these points not only sharpens my process for future projects but also ensures that the designs I create continue to evolve alongside the product’s needs.
