Tennr
The Mission
Tennr is a healthcare AI startup dedicated to helping clinics automate administrative workflows—freeing providers to focus on patient care instead of paperwork. While the technology was innovative, Tennr’s public-facing materials—such as its YouTube channel and pitch deck—weren’t fully reflecting the company’s updated brand identity.
Francois Labs, where I served as a Product Design Intern, was brought in to help bridge that gap. My role centered on creating an eye-catching YouTube thumbnail for upcoming content and revamping the investor pitch deck to align with Tennr’s new branding while improving overall visual appeal and clarity.
The Challenge
Brand transition – Tennr’s rebrand introduced a fresh color palette, typography, and visual language, but existing materials still reflected the old identity.
Deck misalignment – The investor pitch deck felt inconsistent with the new brand, weakening the company’s presentation impact.
Need for visual cohesion – Every touchpoint—from a YouTube thumbnail to a high-stakes pitch—needed to reflect the same modern, professional identity.
The objective was to revamp the pitch deck so it corresponded seamlessly with Tennr’s rebrand and create a thumbnail that matched the updated visual style.
My Approach
Results
Delivered a visually compelling thumbnail aligned with Tennr’s rebrand for use in YouTube content.
Revamped the entire investor pitch deck to match the new brand identity, ensuring a cohesive and professional presentation for investors.
Key Takeaway
When a company undergoes a rebrand, every design asset becomes an opportunity to reinforce the new identity. This project demonstrated the value of detail-oriented updates—where even a single slide or thumbnail can strengthen how the brand is perceived.
What I’d Do Differently Next Time
Implement an early audit of all brand touchpoints to catch inconsistencies beyond the immediate scope.
Conduct small investor feedback sessions mid-revamp to validate the new visual direction before finalizing.
