My Approach

StackedCast is a podcast and media brand dedicated to the world of powerlifting, strength training, and performance. It blends engaging storytelling with expert insights, creating an informative yet entertaining space for athletes, coaches, and enthusiasts. Every aspect of StackedCast—from its guest lineup to its short-form content strategy—is designed to maximize engagement and provide valuable discussions that resonate with the powerlifting community.

Vision and Innovation

StackedCast embodies a vision of authenticity and impact. In a competitive digital landscape, it’s crucial that a podcast stands out with meaningful content, high-profile guests, and innovative media strategies. Through collaborations with major powerlifting federations, elite athletes, and leading industry professionals, coaches, and physical therapists, exercise scientists StackedCast expands its influence and credibility. The brand leverages social media, analytics-driven content, and partnerships to drive audience growth and deepen its impact within the strength sports industry.

Identifying Unique Challenges

Powerlifting and strength training content often struggles to break into mainstream fitness media. StackedCast tackles this challenge by securing world-class guests, creating digestible short-form content, and leveraging strategic collaborations to increase visibility. The podcast features a mix of powerlifters, physical therapists, coaches, and influencers, ensuring a diverse range of expert perspectives. By structuring discussions around critical topics like training methodologies, injury rehab, and competition prep, StackedCast keeps its content relevant and engaging.

Resolving Complex Problems

One of the biggest hurdles in the podcasting space is maintaining a professional yet engaging presence. StackedCast achieves this through high-quality production, interactive content, and a balance of in-depth discussions with dynamic, bite-sized clips for social media. Sticky scrolling and interactive elements keep users engaged, while a responsive digital strategy ensures seamless access across platforms. By leveraging personal connections with key media figures in the two biggest powerlifting federations, as well as collaborations with major organizations, StackedCast continues to secure high-profile guests that drive growth.

User-Centric Content Strategy

StackedCast is designed to engage listeners by prioritizing compelling storytelling and accessible content formats. Whether through long-form interviews or short-form memes and previews, the brand ensures that powerlifting knowledge is both informative and entertaining. Engaging visual elements and strategic social media campaigns help grow the audience and retain listener interest. Additionally, by aiming to feature top-tier athletes such as Russell Orhii, Nick Manders, Austin Perkins, and Jesus Olivares, the podcast solidifies its place within the strength sports community.

Meeting Audience Needs

In a world of short attention spans, StackedCast delivers quick, valuable insights while also providing in-depth conversations for dedicated listeners. From podcast previews to expert breakdowns, every piece of content is designed to serve the powerlifting community. The podcast covers a wide range of topics, including training philosophies, coaching insights, injury rehab, and sport-specific movement strategies. Through collaborations and guest features, StackedCast continues to provide high-quality, thought-provoking discussions that keep listeners coming back.

Core Elements and Features

• Podcast Episodes: Deep dives into training, programming, coaching, and rehab, featuring some of the biggest names in the powerlifting industry.

• Guest Features: Conversations with world-class powerlifters, coaches, physical therapists, and industry leaders.

• Short-Form Content: Engaging clips, memes, and digestible breakdowns that drive social media engagement.

• Community Growth: Leveraging collaborations with powerlifting federations and elite athletes to expand reach and credibility.

• Listener Interaction: Q&A sessions, polls, and behind-the-scenes content to foster an engaged audience.

• Educational Insights: Expert discussions on biomechanics, injury prevention, and strength programming.

Expanding StackedCast's Reach

Clips from StackedCast Episode 9, "Secret to Paid Progress and Developing Lifter IQ," featuring Joe Borenstein (@joe.borenstein), edited by Marshall Powell in collaboration with Powerlifting America.

StackedCast is present across multiple media platforms, ensuring its content reaches a broad audience. The podcast is available on Spotify, with additional content shared on Instagram and YouTube. Soon, StackedCast will expand its reach to YouTube Shorts and TikTok, further enhancing its engagement through short-form video content. By leveraging these platforms, StackedCast continues to grow its influence in the powerlifting and strength training community.

Since joining the team, I’ve helped drive significant growth, including a +46.6% increase in Instagram followers (192 → 283), a +363% surge in accounts reached, and an increase in Instagram views from 25.4K to 58K. Additionally, external link taps skyrocketed by +229% (22 → 132), expanding audience engagement and brand visibility.

StackedCast is dedicated to making powerlifting and strength training content more accessible and engaging. Through a combination of high-profile guests, expert discussions, and innovative media strategies, the podcast continues to grow its audience and influence. By utilizing a mix of personal connections, social media branding, and collaborations with large federations, StackedCast remains at the forefront of powerlifting media.

Conclusion

StackedCast is more than just a podcast—it’s a movement within the powerlifting and strength training community. By securing world-class guests, creating engaging short-form content, and leveraging industry collaborations, StackedCast delivers an unmatched media experience. Whether you’re an athlete, coach, or fan of strength sports, StackedCast offers the insights and entertainment you need to stay informed and inspired. Embrace the brand, tune in, and be part of the future of powerlifting media.